Our Story

Forever Diamond Service was started over 8 years ago by Thomas R. Noon a diamond industry insider for over 35 years.

Thomas Noon, PresidentIn Tom’s words: “I’ve been in the business world for over 35 years, first as a CPA with one of the national CPA firms serving the industry then as Chief Financial Officer of a large national retailer with over $100 million in jewelry sales. Our President was a charismatic leader named “Sam” who was a jewelry INSIDER. From his many years in the jewelry business and our company’s large volume of jewelry purchases, Sam knew everyone in the industry. Sam took me as a young executive under his wing and ushered me into a completely new world, before long I became an INSIDER too!

I moved on to start other businesses, and for years I used my INSIDER status to get great deals for close friends and family (and of course my own lovely wife). About 8 years ago I decided to begin helping others in my community and I started Forever Diamond Service as a way to expand on a very limited “boutique” basis. In 2012 a team of friends and I began dreaming the BIG dream of offering this great new way to buy fine custom diamond jewelry to everyone – we were not satisfied by just building a quality diamond business we wanted to make the world a better place by actually changing the way people buy diamonds!